As P. Bryant, who visited Fortune Brainstorm Tech this year, explains in his article on Chief Executive, the constant dilemma faced by mature, non-tech incumbents (like Walmart) is balancing investment between the core and transformative innovation.

“Digital transformation is not about technology, but about new ways of working, culture and mindset shifts,” he added. As the author concludes in the article, innovation leaders in start-ups will only succeed if they will make a space for the effort that is required to make the necessary changes to culture, work and processes.

You can read the full article from #ChiefExecutive here.