Something about purpose

In this article, professor Thomas W. Malnight and Ivy Buche write about purpose.

When placed at the core of your strategy, it can be a driver of future success, they say. As they write, in their research, the best ideas for defining purpose, and what it means for the future, come from inside the organization through multiple dialogues between leaders and executives across the organization. “Such interactions also lead to a much deeper engagement and excitement about the future,” they wrote. 3 critical steps for putting purpose at the core of your strategy are: integrate, expand and engage.

You can read how to do this here.

Something about purpose

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